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  • Writer's pictureSeth Flora

Start a Boring Business


Too often, folks believe that launching a successful business requires inventing the next groundbreaking product or service. They think they need to mirror the likes of Mark Zuckerberg, Steve Jobs, Jeff Bezos, or other titans who have dramatically reshaped our lives. Yet, this belief is far from reality.




The truth is, there's a fortune to be made in what many would call "boring businesses"—think along the lines of a garbage collection service, a dropshipping store, or even a photography studio. These ventures often have a better shot at success compared to disruptive innovations like Uber, simply because they're not trying to revolutionize the world. The investment of work, capital, and time needed to escalate a groundbreaking product or company to a billion-dollar valuation is enormous, and success is far from guaranteed. More traditional businesses such as restaurants, accounting firms, or pressure washing services tend to have a clearer path to success due to their lower initial requirements in terms of time, effort, and capital.


Innovation isn't reserved for the giants of Silicon Valley or tech startups destined for exponential growth. It thrives in the everyday businesses we often overlook. These so-called "boring" businesses are far from stagnant; they're constantly finding new ways to adapt and improve. A local bakery might start accepting online orders and offer delivery services, or a landscaping business could pivot to using eco-friendly practices, catering to a growing consumer demand for sustainability. These businesses are adept at integrating new technologies, tapping into current market trends, and meeting societal needs, showcasing that innovation is about making existing processes better, not just creating something entirely new.


If you're considering going on an entrepreneurial journey, don't be deterred by the absence of a revolutionary idea. The world is in need of passionate entrepreneurs ready to make a significant impact through essential services, embracing the opportunities to innovate and excel within traditional business models. The most successful businesses may not always begin with a revolutionary idea but are built on the commitment to make a real difference, one satisfied customer at a time.

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